Techno geeks would claim that designing a website is as easy as 1-2-3 with all the available software and programs. With just a few clicks on the computer a website will be “born”. And if it is true that the success of an online business largely depends on the design of the website, why then do some online business fail? Something must be amiss with the design of the website.  Web Designers Nottingham

Practicing good design principles is a must if you want to have a website that will reach out to potential customer as well as yield the desired sales. The web abounds with graphics and a web designer might be tempted to enhance the appearance of the website by using so many graphics and images. However it is not advisable to load the page with so many pictures as this would slow down the loading of the page. Most internet surfers who uses dial up connections would surely leave a slow loading page and click on the next link.  If you really think that a picture is essential to the website it is advisable to use image editing programs. Pictures that will be featured should have a relevance to the content of the website. A picture of your favorite pet would be inappropriate for a website dedicated to dental services. 

Another important factor to be considered in web design is to know the target audience. The font used as well as the layout should cater to the prospective audience. The design of the site should have a relevance to the purpose of the website. For example, if the website will sell dog food, it wouldn’t do to incorporate flashy model cars. If the target users of the website belong to the senior group, using the smaller fonts favored by the young generation is not advisable since the senior readers would need to make font modification in their own computers just to read the content of the website.

The page layout is equally important in web design. The front page will serve as the “face” of the business and as such should be able to provide the visitors with information regarding the company and the services and products it offers. The page should be clean and uncluttered with many unnecessary images and bouncing animations. The color of the text should be complimentary to the color of the background for easy reading. It is a known fact that glaring and vibrant colors as well as rotating and bouncing animations could distract readers. And readers who leave the site would mean lost sales.

Easy navigation should be a feature of a company website who wants to achieve marketing success. Nothing is more frustrating to a visitor than a site where the navigation bar is hidden by so many other features. It is comparable to finding a sock from a mound of clothes. 

Content of a website should be clear and concise. Surfers are “lazy” individuals and they won’t have the patience to read overly long paragraphs especially if it lacks substance. Keeping it sweet and simple is very appropriate for the content of a website who aims to attract loads of traffic in order to generate more revenues.